Mitsubishi Motors Corporation will unveil its new Pajero Sport*1 SUV model at the Moscow Auto Salon 2008 (The Moscow Motor Show) to be held at the Crocus Expo in Moscow between August 26 and September 7 (opens to the public on August 29). The new Pajero Sport will be phased in selected regions*2 such as Russia, the ASEAN area, the Middle East, Latin America and Oceania starting in the fall this year.

*1 The model will carry a different name in different markets: Montero Sport in South America, Nativa in Latin America and Challenger in Australia.
*2 The new Pajero Sport will neither be sold in Central & Western Europe nor in North America, where other types of SUVs are favored.

The new Pajero Sport features dynamic and sporty exterior lines, complemented by a stylish and vast interior space that engenders a sense of comfort, purpose and safety. This cabin, available in either a 2-row (5-passenger) or 3-row (7-passenger) seating configuration is also very practical with water-repellent seats and a waterproof luggage compartment floor, ideal for leisure use.

Mitsubishi’s latest SUV will be powered by a choice of three engines which all deliver outstanding motive performance and fuel economy: 2.5-liter and 3.2-liter common rail direct injection diesel units and a 3.5-liter V6 gasoline unit*3. In terms of architecture, the body of the Pajero Sport is mounted on a new ladder frame to realize high levels of durability and reliability, consistent with the needs of its target markets.

Mitsubishi’s All Wheel Control philosophy, forged through its participation in the Dakar Rally and other contests, informs all of the company’s 4WD systems. The new model will use the Super Select 4WD system, also used in the Pajero*4 SUV, which transmits drive torque effectively to all four wheels on all types of surface. The body, frame and driveline not only give Pajero Sport outstanding off-road performance but allow it to deliver excellent drive dynamics over all surfaces.

The choice of the Moscow Motor Show to unveil the new Pajero Sport is a clear indication of Russia’s eminent position within Mitsubishi Motors. In fiscal 2007 Mitsubishi Motors sold some 100,000 vehicles on the Russian market, boosted by the ever successful Lancer line-up and a popular range of SUVs.

MMC is confident that the new Pajero Sport SUV will make a strong addition to its SUV range, which also includes the Pajero and Outlander. Coming on the heels of the introduction of the Lancer*5 sports sedan last year, this will allow MMC to expand SUV sales and hit a total sales volume of 140,000 units on the Russian market in fiscal 2008.

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As a real-world test laboratory, Motor Sports birthed some enduring Mitsubishi legends such as the Pajero / Shogun, Lancer and Lancer Evolution. Supporting production car technological realities has been at the heart of Mitsubishi’s ethos, including the recently introduced “Project Global” Lancer Family of Sports Saloon, Sportback, Ralliart and Evolution X.

Motor Sports has also extended the reach of Mitsubishi’s Okazaki R&D Center in areas ranging from 4-Wheel Drive technology to turbo-charging, all applied to its regular production cars and SUVs, from Lancer to Pajero.

A New Era

Now, Mitsubishi Motors Corporation (MMC) has announced a new era of Motor Sports design and engineering with its next-generation racer, the all-new crossover “Racing Lancer”.

With this car, MMC has added a new dimension to its racing activities, blending 35 years of Lancer prowess with 25 years of Pajero epics.

The end result is a cross over between on-road and off-road rallying as well as applying to passenger cars and SUVs. The Racing Lancer will reach a wider marketing audience than any of its predecessors while re-launching Lancer’s racing career.

Sportback Silhouette

Sporting a silhouette inspired by the recently previewed Lancer Sportback 5-door hatch, Racing Lancer will support Mitsubishi’s offensive in the passenger car sector, much like the Pajero Evolution in parallel to the production Shogun in 2006.

Clean Diesel Power

Our sporting heritage and green designs will come together at the forthcoming Paris Motor Show1, where Mitsubishi will launch its framework for its mid-term passenger car strategy for Europe, under the banner of “One segment, One Green Solution”.

The Racing Lancer will become MMC’s key ambassador for diesel technologies. Mitsubishi’s long recognized expertise in engine development as a pioneer in clean emissions, balancing shafts, turbo-charging, and direct injection since the 1970s has again been mobilized to create a diesel engineering center of excellence within the Company covering a wide range of diesel powertrains.

From the all-new 4N13 Euro V 4-cylinder engine to be launched in 2009 to Racing Lancer’s 3.0 liter turbo-charged V6 diesel race engine, all will share the same fundamental know-how and the same essential low fuel consumption and low emissions ‘green benefits’ of Mitsubishi’s diesel technology. The engine is currently finalising development on qualifying rounds of the 2008 Dakar Series and the 2008 FIA Cross-Country Rally World Cup.

The MRX09

MRX09 is Mitsubishi’s new codename for its latest cross-country rally challenger. ‘MRX09′ stands for ‘Mitsubishi Rally ‘Cross Country’ (’X'), plus a suffix for the year in which it competes (’09′ = 2009).

The MRX09 features a new, multi-tubular steel frame which has benefited from advanced Computer Aided Engineering analysis with a view to optimizing the layout and dimensioning of the tubing.

The carbon-fibre bodywork of the MRX09 is redolent of the Lancer Sportback, and will come equipped with the same 4WD system, drive train, suspension and brakes – following their modification in accordance with the new technical regulations and as a function of the characteristics of the diesel turbo powerplant.

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Mitsubishi Motors Corporation announces the addition of the premium sporty 4WD RALLIART trim level to the Galant Fortis sedan series. The new model raises the driving pleasure bar while retaining all the utility and comfort qualities of the base model. RALLIART comes with a price tag of 2,982,000 and goes on sale at affiliated dealership throughout Japan today.

Launched in August 2007 Galant Fortis*1 was MMC’s first new sedan model in seven years. It has been well received by customers looking principally for everyday utility plus a taste of sporty performance, while the Lancer Evolution X*2 finds favor with those drivers looking to enjoy a serious sport driving experience, participation in motorsport events included. The new Galant Fortis RALLIART strikes an excellent balance between everyday driving comfort and fun-to-drive dynamic performance and as such will meet the needs and demands of a wide spectrum of customers.

*1 Lancer in markets outside Japan.
*2 Lancer Evolution in markets outside Japan.

I. Product walkaround

1. Exterior

The car features a unique front bumper designed to reduce air resistance. Increasing the size of the “jet-fighter” grille, an element of the MMC sedan design identity, both improves engine cooling and with the chrome treatment of its perimeter enhances the premium look to the car. The bottom edge of the bumper is designed as an air dam for improved handling and vehicle stability at higher speeds.
The engine hood uses a lightweight aluminum panel with an air scoop to feed the turbocharger; twin air outlets discharge heat from the engine compartment.
The unique rear bumper accommodates twin tail pipes. The bumper’s design enhances airflow control and contributes to better straight-line stability at higher speeds.
The factory-fitted option rear decklid wing-spoiler generates effective downforce.
The grille and trunk lid carry the RALLIART emblem.

2. Interior

The interior uses an elegant deep black color scheme while the dashboard features an ornamentation panel comprising a geometric check pattern and silver pin beading that adds a mechanical taste and gives the cockpit a sporty, high-quality appearance.
The unique instrument cluster dials use matte black faces with white high-contrast graphics for excellent legibility.
The steering wheel and shifter knob are wrapped in luxurious genuine leather. The aluminum accelerator and brake pedals are fitted with non-slip rubber strips.
The front seats keep the occupant securely and comfortably positioned and use high-grip suede-knit upholstery. The shoulder bolster carries the RALLIART tag.

3. Engine

Galant Fortis RALLIART is powered by an intercooler-turbocharged 4B11-type 2.0-liter 16-valve DOHC MIVEC*1 high-performance engine. With the focus on low- to mid-range torque, the engine uses a single-scroll turbocharger. Optimization of the cooling and exhaust systems boosts output to maxima of 177 kW (240 PS) / 6000 rpm and 343 Nm (35.0 kg-m) / 3000 rpm.
Galant Fortis RALLIART returns 10-15 mode combined driving pattern fuel consumption of 10.2 km/l (filed with the Ministry of Land, Infrastructure, Transport and Tourism), and earns a 3-star rating for emissions that are 50% better than the Japanese 2005 Emission Standards.
*1: Mitsubishi Innovative Valve timing Electronic Control system

4. Transmission

Galant Fortis RALLIART is fitted with Mitsubishi’s Twin Clutch SST (Sport Shift Transmission) automated manual transmission that allows the driver both the fun and economy of a manual gearbox plus the convenience and comfort of an automatic transmission. The Twin Clutch SST used on the Lancer Evolution X has been modified for Galant Fortis RALLIART with different ratios for 5th and 6th gears to give improved fuel economy in high-speed cruising on longer trips.
The driver has the choice of two automated shifting modes: NORMAL for maximum fuel economy and comfort in everyday driving; and SPORT with shift characteristics best suited to sportier performance.

5. Full-time 4WD system

Galant Fortis RALLIART uses a full-time 4WD system comprising a front helical limited slip differential, an Active Center Differential*2 and a mechanical rear LSD. These components as well as Active Stability Control*3 and Anti-lock Braking*4 are all electronically and integrally managed by Mitsubishi’s vehicle dynamics control system to deliver an optimum balance between sure-footed traction and steering feel, cornering and braking performance.
The driver can select between three ACD modes: TARMAC for dry paved surfaces; GRAVEL for wet tarmac or loose unmade surfaces; and SNOW for snow-covered surfaces.
*2: Electronically regulates the speed differential between front and rear wheels and feeds optimal level of drive torque to each wheel.
*3: Improves stability by suppressing wheel spin and sudden changes in vehicle behavior on slippery surfaces or caused by sudden steering inputs.
*4: Retains braking and steering control by preventing wheels from locking up under emergency braking and also uses Electronic Brake force Distribution for the efficient distribution of braking power to each wheel for different road surface and vehicle load conditions.

6. Body and chassis

Galant Fortis RALLIART uses Mitsubishi’s RISE*5 high-rigidity safety body that gives enhanced multi-directional crashworthiness in frontal, rear and side collisions. The front bumper, engine hood, fenders and cowl are designed for enhanced pedestrian protection.
The suspension features stiffer control arms and mountings and the use of high-rigidity cast iron trailing arms at the rear. These changes and optimization of spring rates and shock absorber damping give RALLIART sportier handling, vehicle stability and ride.
RALLIART uses 16-inch 2-pot caliper ventilated disc brakes at the front and with optimization of front and rear systems; delivers braking that matches its higher power output.
RALLIART rides on 18-inch 7JJ alloy wheels fitted with 215/45R 18 89W tires.
*5: Reinforced Impact Safety Evolution

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The Concept-cX will be shown as the new ‘baby Outlander’ combining over 70-years of four wheel drive experience with an innovative global environmental strategy. The Concept-cX, when launched, will be the showcase for the CO² friendly all-new Euro 5 Clean Diesel family of engines to be launched in 2009 as well a number of other green technologies.

The new engine is planned to have class-topping power output and Euro 5 emissions performance include a new high-efficiency turbocharger and high-efficiency combustion characteristics developed by Mitsubishi Heavy Industries and Mitsubishi Motors.

Sharp in design and in dynamics, Mitsubishi’s Concept-cX boasts an excellent environmental performance to be seen in the low fuel consumption and emission levels achieved by its 100 kW (136 ps) @ 4,000 rpm / 280 Nm @ 2,000 rpm next generation 1.8-litre Clean Diesel DOHC 16 valve 4 cylinder engine.

Amongst other technologies, it features a variable geometry (VG) turbocharger – to generate optimum boost pressure for all engine loads – as well as DPF (Diesel Particulate Filter) and DOC (Diesel Oxidation Catalyst). The 1.8 liter Clean Diesel engine is mated to Mitsubishi Motors’ Twin Clutch SST technology.

Concept-cX’s further green credentials include eco-friendly “Green Plastics”, MMC’s proprietary plant-based resin technology – made from bamboo and other plant-based resins, used for interior trim materials, such as floor mats, door trim, tail gate trim and seat back panels.

Its on-road abilities are further enhanced by the use of Mitsubishi’s sophisticated AWC (All Wheel Control) technology, similar in essence to the device successfully introduced with the new Outlander.

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Mitsubishi has announced the addition of a new Special Edition to its super-mini range with the Colt 1.1 Attivo (meaning ‘energetic’ and ‘lively’ in Italian).

Just like the name suggests, the 1.1 liter engine puts out a healthy 74bhp at 6,000 rpm with 100 Nm torque at 4,000 rpm and 51.4 mpg (combined mode) making this an efficient and nippy little city car.

Standard equipment now sees the addition of 14” alloy wheels and free metallic paint over the CZ1 specification for just a £500 premium, along with Radio / CD player, ABS with EBD, remote central locking and driver and passenger airbags (passenger side can be disabled).

All this comes for just £7,999 for the 3-door and £8,499 for the 5-door and the Special Edition is also supported by some competitive finance packages as customers feel the pinch of the global credit crunch. Low rate finance or 50:50 finance will be offered, with 3-door advertising featuring low rate finance with a £1,994 deposit, and £135 monthly payments at 9.6% APR and 5-door advertising featuring 50:50 finance.

Demonstrator vehicles are already with Mitsubishi dealers with 300 units ready to go as demand is expected to be high with the soaring cost of fuel, and sales of efficient small cars on the increase.

The Colt Attivo is available in Lunar Silver (metallic), Illusion Blue (metallic), Atlantis Blue (metallic), Sparkling Black (metallic) and Spicy Red (solid).

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New research suggests that the all-new Lancer Evolution X is drawing new customers into the brand from premium German and other Japanese marques. A strong value proposition and excellent driving characteristics are just two of the key drivers behind customer decisions.

Part Exchange Analysis

A comprehensive study of customers buying the Lancer Evolution X since it was launched in March 2008 has shown that 38% of the part exchanges offered against the cutting edge Twin Clutch SST (Sports Shift Transmission) have been from premium German brands, while 31% have been from other Japanese competitor brands.

Sales of the manual transmission have been dominated by the FQ-360 variant, with the majority (40%) coming from existing Evo owners. A further 19% of part exchanges came from premium German marques and 20% from other Japanese manufacturers.

Lance Bradley, Mitsubishi UK’s Sales and Marketing Director asserted that, “this shows that the new Evolution X is certainly attracting people out of German cars, especially into the SST, and that the manual gearbox car is not only attracting traditional Evo customers, but also customers of other Japanese marques.”

Furthermore, several super cars have been traded in against new Lancer Evolution Xs, with one dealer handing over a Lancer Evolution X FQ-300 SST and a check for £90,000 against a Ferrari F430.

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