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Holden Assist Ultra is now available as an accessory for Australia’s biggest selling car, the Holden Commodore.

This high tech ‘guardian angel’ provides owners with round the clock assistance covering a range of situations from the inconvenience of lost keys, right through to checking on the safety of occupants, or deploying emergency services, if your vehicle’s airbags or seatbelt pretensioners are activated.

Previously only available as a factory-fitted option, the system uses integrated in-vehicle GSM mobile phone network and global positioning satellite technology to provide full-time assistance.

In an emergency, an SOS button on the rear vision mirror will immediately connect the driver to Holden Assist Ultra, who can contact emergency services.

If your car is stolen, Holden Assist Ultra can track the vehicle’s movements and safely disable the engine after instruction from the police. Or if your vehicle’s alarm is triggered, Holden Assist will contact you and despatch the police if required.

A new Holden Assist Ultra feature also allows owners to send text messages from Holden Assist’s web portal to the vehicle’s centre console screen.

GM Holden Director of Marketing Philip Brook said existing VE Commodore owners can now fit Holden Assist Ultra as an accessory giving them added peace of mind in a wide range of situations.

“Our customers appreciate the extra level of protection from Holden Assist Ultra, especially when considering their family’s safety. It’s easy to use, integrates seamlessly into Commodore’s controls and the 24/7 contact with Holden Assist operators gives customers extra peace of mind,” he said.

“If you or a family member is out driving on their own, or living in a remote area, it is comforting to know that if something goes wrong help is close at hand.”

Holden Assist Ultra currently supports around 5000 customers and in the last 12 months has unlocked more than 360 cars remotely, detected 17 crashes and tracked 14 stolen vehicles. It has also provided SOS support in over 600 cases.

Holden Assist Ultra is priced at $1990 plus GST and fitment, and includes three years service.
It can be fitted to all VE Commodore sedan & Ute models and WM Statesman and Caprice.

For further information concerning Holden Assist Ultra, please see the Holden Assist Ultra brochure which is available at Holden dealers and online at www.holden.com.au.

Holden’s most globally recognised concept car will headline the Middle East’s largest automotive event, the Dubai Motor Show, starting on 14 November.

The stunning EFIJY, a contemporary reincarnation of the 1953 FJ sedan, has featured in magazines, websites and television programs around the world and its Middle East visit will further establish its global popularity.

Richard Ferlazzo, GM Holden’s Chief Designer who designed and helped build the showstopper, will also make the Middle East journey. He said it was fantastic that EFIJY had another opportunity to be displayed on a world stage. “This car exists purely for automotive entertainment, so it’s very gratifying that it gets to be showcased around the world like this,” Mr Ferlazzo said.

“The Middle East is Holden’s largest export market and has always had a very keen interest in cars. It’s exciting to see that the same level of enthusiasm shown in Australia for EFIJY has been replicated in all parts of the world.”

While in Dubai, EFIJY will also be part of an exclusive General Motors Style event which has been a mainstay of the Detroit Motor Show, which celebrities such as Jay Z, Eva Longoria, Justin Timberlake, Carmen Electra and Matthew Perry have attended in the past.

The first ever “GM Style” event to be held in the Middle East will occur on 11 November and brings together some of General Motors’ most iconic vehicles.

EFIJY will be joined by concept cars such as the forward-thinking Chevrolet Volt plus the brand-new Saab 9–3 convertible, Cadillac Escalade Middle East Special Edition, Hummer H3 Open Top and the 1959 Cadillac Eldorado.

GM Holden will also have some involvement in other concept cars at the GM Style event. The Chevrolet Camaro and Chevrolet Lumina CSV CRS were also penned by Holden designers and will be showcased at the event.

Terry Johnsson, President of General Motors Middle East Operations, said this event was a tribute to style and a celebration of GM’s design renaissance.

“GM Style will bring a unique perspective to the trend setting, fashionable city of Dubai, integrating the worlds of fashion, automotive design and entertainment,” Mr Johnsson said.

“GM’s vehicles will take their rightful place on the runway along side some of today’s top names in fashions and entertainment and we’re thrilled that EFIJY will be part of this show.”

Creating EFIJY was a passionate side project for some Holden Design team members and a real labour of love for all those involved.

The radical pillarless custom coupe boasts a 480-kilowatt, supercharged six-litre V8 engine, Chevrolet Corvette underbody and state-of-the-art automotive technology throughout.

The EFIJY concept car was first unveiled at the Sydney Motor Show in October 2005 and has since gathered a growing legion of fans wherever it has been displayed.

This headturner has received world wide recognition including the prestigious title of 2007 North American Concept Car of the Year by South East Automotive Media Organization (SEAMO). It was also described as ‘probably the most beautiful concept car ever’ when it was named Hot Rod of the Year by the influential Hot Rod magazine in the United States.

The Dubai Motor Show 2007 is at the Dubai International Convention and Exhibition Centre and runs from 14 to 18 November 2007.