Outside, the new Nitro gets huge 20-inch painted Mopar aluminum wheels and body-color grille with bright billets. The power unit fitted under the bonnet of the all-new Dodge Nitro is an aluminum 4.0-liter overhead cam V-6 engine, which delivers up to 260 horsepower and 359 Nm of torque with a five-speed automatic transmission.

The 2010 Dodge Nitro lineup’s entry level is named “Heat” and it is priced at $23,995 (including $745 destination tax).

The next entry level in the lineup, the 2010 Dodge Nitro Detonator offers new exterior design cues, as well as standard interior and safety features that were previously optional on the former SXT model. The new Dodge Detonator includes 20-inch Mopar polished/painted aluminum wheels, hood decal, eight speakers plus subwoofer, remote start, ParkSense® rear-park assist and color-keyed premium cloth interior that matches the exterior paint color. Manufacturer Suggested Retail Price for the 2010 Dodge Nitro Detonator is $25,995 (including destination tax).

The highest, 2010 Dodge Nitro Shock level adds heated leather seats and a sun roof to the Nitro Detonator model. MSRP for the 2010 Dodge Nitro Shock is $26,995 (including destination tax).

–Last model year for current generation Dodge Viper
– More exclusive than ever before with more than 7,600 possible appearance combinations available for limited production run of 500 cars
– Two new exterior colors, including Toxic Orange Pearl Coat and Bright Silver Metallic Clear Coat
– New wider, dual racing stripe pattern
– Revised fifth gear ratio
– New wing endplate and revised wing profile on American Club Racer (ACR) model
– Short-throw shifter on ACR model
– Various special, limited-edition models available across 2010 lineup

At the heart of the 2010 Dodge Viper SRT10 remains the venerable 8.4-liter (510 cu. in.) V-10 engine that produces 600 (450 kW) horsepower and 560 lb.-ft. (760 N•m) of torque. Benchmark performance numbers, including 0-60 mph in less than 4 seconds, quarter-mile time in the mid 11-second range and 0-100-0 mph in 11 seconds flat, and a top speed of 202 mph, continue to prove how the serious, race-inspired, street-legal two-seater performs without apology.

Body style offerings remain unchanged with the availability of Roadster and Coupe models along with the ACR (American Club Racer) package. Approximately 500 vehicles will be built for the 2010 model year.

With the introduction of two new exterior colors–Toxic Orange Pearl Coat and Bright Silver Metallic Clear Coat–Dodge Viper SRT10 is now available in 12 different colors – the most regularly available choices in one model year. And with six stripe options in the new wider configuration, five different interior color combinations, four different wheel choices and three available interior bezels; the 2010 Viper SRT10 will be available in more than 7,600 combinations–the most for any one model year–significantly adding to the exclusivity of each car like never before.

New across the Viper lineup is a shorter fifth gear ratio (changing from 0.74 to 0.80) for improved high-speed acceleration and higher straightaway speeds. Acceleration from 0-200 mph has improved by 14 seconds. This improvement is a direct result of the Chrysler Group LLC Street and Racing Technology team’s experience at the 12.9-mile Nürburgring Nordschleife circuit in Germany where during the lap-record run in 2008, it was found that a revised gear ratio would have resulted in higher top gear acceleration and a quicker lap time.

The Viper SRT10 channels its power through a ZF Sachs twin-disc clutch that reduces rotating inertia by 18 percent, reduces clutch-pedal effort and improves engagement feel. Transferring power to the rear wheels is a heavy-duty six-speed manual transmission.

Stopping power is another carefully developed part of the Viper SRT10 equation, with 14-inch brake rotors gripped by Brembo 44/40 dual-opposing piston calipers in the front and Brembo 42/38 dual-opposing calipers in the rear. This system results in world-class braking performance of 60-0 mph in less than 100 feet.

Interior color options for 2010 include: standard black, two-tone black and red with red accent stitching, two-tone black and blue with blue accent stitching, two-tone black and medium slate grey with medium slate grey accent stitching and the two-tone black and natural tan with premium tan Nappa leather seats, tan center console, lower instrument panel and door panels introduced for the 2009 model year. On the Roadster model, the black and tan package includes a matching tan cloth convertible top.

Viper SRT10 ACR

The Dodge Viper SRT10 ACR receives a new short-throw shifter in 2010 for enhanced driver experience and better performance. The rear wing profile and end plates are redesigned to further optimize the vehicle aerodynamics and improve rear yaw downforce. These changes combined with the new fifth gear ratio result in an increased top speed of 4 mph (to 184 mph for the ACR model).

The enhanced four-wheel independent suspension features high-performance aluminum control arms and knuckles, KW suspension with two-way adjustable competition coil-over shock absorbers with remote reservoirs.

The aerodynamic package features a carbon fiber “fanged” splitter in front and adjustable carbon-fiber wing with seven-position stanchions that allow up to an amazing 1,000 lbs. of downforce at 150 mph. Lightweight wheels, two-piece slotted StopTech brake rotors and Michelin PS Cup tires round out the Dodge Viper ACR package.

New Special, Limited-edition Models

Numerous special, limited-edition models are planned for the 2010 model year, including the Dodge Viper ACR 1:33 Edition, which will pay tribute to the new production car lap record set on Nov. 24 at Laguna Seca raceway. The unique two-tone Black Clear Coat/Red Clear Coat exterior color scheme on this model is the opposite form of the original Viper ACR. Interior highlights include piano black console bezels with red gauge highlights complemented with red accent stitching in the seats. Only 33 cars will be produced as 1:33 Edition Viper ACR models.

The 2010 Vooodoo-edition Viper ACR will feature an all Black Clear Coat exterior with a Graphite Driver’s Stripe outlined in red. Only 10 cars will be produced with the unique striping on both the exterior, as well as on the steering wheel.

Additional special edition models will be announced closer to their individual introductions. Pricing on the 2010 Dodge Viper lineup also will be announced at a later date.

Exterior modifications include a Mopar hard tonneau that adds a classic, sporty appearance. The inside of the truck bed features Mopar’s bed rug–a plush, yet washable carpet. For the exterior, a Mopar body kit and modified Mopar fender flares give a unique, sophisticated look. The stance is aided by a Mopar lowering kit that not only lowers the vehicle, but also provides excellent ride and handling. The Dodge Ram Bianco is layered in several coats of Arctic Ice pearl paint that give it a rich appearance. Holding true to the upscale theme, Mopar’s 22-inch wheels are painted in a matching, high-contrast design. Performance upgrades include a Mopar cold-air intake and a throaty Mopar dual exhaust with just enough growl to let you know there is something powerful under the hood.

The exterior theme continues through the interior. White and black Katzkin seats with matching door trim set the stage for a high-class ride. Piano Black and Arctic Ice accents add to the luxurious theme. For sound, Mopar contributed a Kicker audio system consisting of an audio amplifier, a powerful subwoofer and upgraded speakers.

SpeedFactory, a top-tier modern muscle car builder, will introduce the first modern supercharged, all-aluminum, 440 Hemi-powered Challenger at the upcoming SEMA Show in Las Vegas, Nevada, Nov 3-6, 2009.

The SpeedFactory prepared 2009 SRT8 Challenger is powered by a bored and stroked 6.1L Hemi Mopar aluminum block, increasing the displacement to 440 cu. in. (7.2 liters). It includes CNC ported Mopar aluminum heads and a completely forged rotating assembly. A Vortech V3 centrifugal supercharger boosts the output of this reliable, modern Mopar power plant to 700HP on premium-grade 91 octane pump fuel.

SpeedFactory performance modifications include Mopar Performance NAG 1 transmission, Mopar Performance fuel rails, Moroso coolant tank and oil pan, Getrag IRS with 1000 HP half-shafts, Corsa stainless steel cat back exhaust system, performance springs, sway bars, and additional strut tower braces, 15″ Brembo 6 piston front disc brakes and Bridgestone R Compound tires mounted on 20″ BBS Black Edition CH-R flow-formed wheels.

SpeedFactory’s Signature interior package includes logo-embossed seat backs, matching door panel stripe with logo, custom floor mats, Mopar door sills and T-handle shifter. Visually, the exterior of the car has also been enhanced with a race-inspired, matte-finish, full carbon fiber hood and rear deck spoiler, as well as SpeedFactory Signature badging and graphics.

This car is part of SpeedFactory’s research and development platform for its line of tuned, advanced engine, and supercharged modern muscle cars.

The SpeedFactory Challenger will be on display at the MOPAR Booth, #43127 , from Tuesday, Nov 3rd thru Friday, Nov 6th at the SEMA Show.

“The new Plum Crazy R/T Classic and SRT8 feature more than just memorable blast-from-the-past design cues and HEMI engines; both models exude the very core of Dodge Challenger’s roots,” said Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand and Senior Vice President – Product Design, Chrysler Group LLC. “Our new Plum Crazy limited-edition models pay homage to Challenger’s heritage while delivering the passion and excitement Dodge fans and customers demand.”

The U.S. Manufacturer’s Suggested Retail Price (MSRP) for the new 2010 Dodge Challenger R/T Classic in Plum Crazy Pearl Coat is $35,140, while the high-performance SRT8 model is $44,155 (both prices include $725 destination). Both Plum Crazy models are available for ordering now at Dodge dealerships nationwide.

2010 Dodge Challenger R/T Classic Plum Crazy

Based on the powerful 2010 Dodge Challenger R/T, the Dodge Challenger R/T Classic Plum Crazy edition is the first to offer dual throwback A-line body-side R/T stripes in matte black or new bright white. Completing the look are “Challenger” fender badges in classic script, large 20-inch polished-chrome heritage wheels with all-season performance tires, classic egg-crate grille with heritage “R/T” badge, body-color rear spoiler, functional hood scoop and chromed fuel-filler door.

When paired with the Tremec six-speed manual transmission, the 2010 Dodge Challenger R/T Classic Plum Crazy includes the performance-minded Track Pak with precision-shift “pistol-grip” shifter, anti-spin 3.92 differential and a performance-tuned dual exhaust with two low-restriction bottle resonators for maximum “throatiness.” And when it’s time to deliver, the Plum Crazy R/T Classic can accelerate from zero to 60 mph in less than 6 seconds with its powerful 376 horsepower (280 kW) and 410 lb.-ft. of torque (556 N•m) 5.7-liter HEMI V-8 engine.

2010 Dodge Challenger SRT8 Plum Crazy

If the Dodge Challenger R/T Classic in Plum Crazy is not exciting enough, the 2010 Dodge Challenger SRT8 version delivers even more punch and exclusivity with its 6.1-liter HEMI V-8 engine producing 425 horsepower and 420 lb.-ft. of torque, performance-tuned ride and handling, benchmark braking and race-inspired interior with unique SRT-designed appointments.

The limited-production Dodge Challenger SRT8 in Plum Crazy is based on the 2010 Dodge Challenger SRT8 and features exterior-matching SRT performance seats with Plum Crazy accented stripe.

Production of the 2010 Dodge Challenger R/T Classic and SRT8 in Plum Crazy

Production of the all-new 2010 Dodge Challenger R/T Classic and SRT8 in limited-production Plum Crazy Pearl Coat will start in late November 2009 at the Brampton Assembly plant in Brampton, Ontario, Canada. It will be built on the same assembly line as the award-winning and quality-proven Dodge Charger and Chrysler 300.

The award-winning Dodge Ram is the most accessorized vehicle in the Chrysler Group LLC product lineup, followed closely by Jeep® Wrangler, Chrysler Town & Country and Dodge Grand Caravan. “Mopar offers more than 70 proven, quality-tested accessories and parts for customers to personalize their Dodge Ram,” said Pietro Gorlier, President & Chief Executive Officer, Mopar Service, Parts & Customer Care. “For all of our Chrysler, Jeep and Dodge vehicles, we offer more than 280,000 parts and accessories for customers to customize or refresh their rides.”

Top 10 Mopar Accessories For Dodge Ram

Following is a list of the top 10 most popular Mopar accessories and performance parts – that Dodge Ram owners purchase to personalize their trucks:

1. Tubular Side Steps: Provide skid-resistant stepping surfaces for easy vehicle entry and exit; available in black or chrome and constructed of light-weight anodized aluminum or powder-coated steel. Manufacturer’s Suggested Retail Price (MSRP):

Regular Cab – Black $307.00 Regular Cab – Chrome $461.00
Quad Cab – Black $358.00 Quad Cab – Chrome $563.00
Crew Cab – Black $389.00 Crew Cab – Chrome $614.00

2. Bed Liner: Features ribbed design for outstanding drainage. The skid-resistant, under-the-rail liner is tailored for a perfect fit and provides full use of integrated vertical and horizontal storage dividers. MSRP: $325.00

3. Trailer-Hitch Receiver: Designed as a one-piece welded assembly and built to match Dodge Ram’s impressive towing capacity, the hitch receiver is covered with a two-layer, E-coat paint finish that resists rust. MSRP: $126.00

4. Trailer-Tow Mirrors: 8.75” x 7.75” mirrors offers improved visibility while towing with convex spotter (3.5” x 4.25”) glass for superior blind-spot visibility. Mopar trailer-tow mirrors manually telescopes out 4.5” and folds in. Heated, power control and defrost function remain active. MSRP: $436.00

5. Front-air Deflector: Constructed of shatter-resistant polymers and custom molded to complement Dodge Ram’s bold front-end styling, the front-air deflector creates an air stream that directs insects and road spray up and away from the hood and windshield. MSRP:

Smoke $89.10
Body Colored $109.00
Chrome $109.00

6. Deluxe Molded Splash Guards: Designed to be rigid yet forgivable, splash guards are paintable and provide excellent lower-body protection as they are custom-molded to the contours of Ram. MSRP: $43.45/pair

7. Sport Performance Hood: Features an integrated scoop for an aggressive look, the sheet metal replacement hood is manufactured with original equipment materials for a perfect fit and finish. MSRP: $976.00

8. Fiberglass Tonneau Cover: Custom-designed for a perfect match with any Dodge Ram exterior color, the durable, easy-opening cover includes inner and outer liners to prevent cracks and features a built-in tailgate lock for added security. MSRP:

5.7′ Bed $1,250.00
6.3′ Bed $1,290.00

9. Soft Tonneau Cover: Made of shrink-resistant fabric that features a snapless design for an ultra-clean look, the durable Mopar tonneau cover resists mildew, water and Ultra Violet rays. MSRP:

5.7′ Bed $391.00
6.3′ Bed $415.00
8.0′ Bed $470.00
RamBox $394.00

10. Fog Lights: Designed specifically for Dodge Ram, Mopar fog lights undercut inclement weather and minimize glare. MSRP: $175.00

All-New Dodge Ram

In addition to Mopar accessories, Dodge Ram is loaded with features that set it apart in the full-size truck market. One standout feature is the industry’s first-and-only RamBox™ cargo management system that includes versatile, weatherproof, lockable, illuminated, drainable storage bins; pickup bed dividers; a two-foot bed extender and a cargo rail system with sliding adjustable cleats.

The 2009 Ram also includes a first-in-segment coil-spring five-link rear suspension fitted to a solid rear axle that provides ride and handling not found on any other pickup truck. A new 5.7-liter HEMI® V-8 engine with fuel-saving MDS technology provides more horsepower (390 hp) and torque (407 lb.-ft.) while its best-in-class aerodynamics (.387 Cd) improve fuel economy and performance.

This all-new Euro V capable engine is paired to a six-speed manual transmission and produces 120 kW(163 hp DIN) and 320 Nm (236 lb.-ft.), delivering 16 percent more power, 3 percent more torque and 25 percent more towing capability (1500 kg) compared with the previous diesel engine. Forged steel connecting rods, aluminum head and pistons, and fourth-generation direct-injection system provide durability, weight reduction and performance. Passenger refinement also improves as dual balance shafts and sound-deadening materials reduce the diesel engine’s vibration and harshness by 25 percent compared with the previous Dodge Caliber CRD.

Two World Engine offerings (2.0- and 2.4-liter) deliver power and refinement thanks to dual Variable-valve Timing (VVT) and an intake manifold design with flow control valves. Combined, these features produce more power, better fuel economy and a smoother, quieter operation than engines without them. The 2.0-liter World Engine replaces the 1.8-liter engine, delivering 4 percent more power (115 kW /156 hp DIN) and 13 percent more torque (190 Nm / 140 lb.-ft.). For even greater performance, the 2.4-liter four-cylinder engine delivers 125 kW (170 hp DIN) and 220 Nm (162 lb.-ft.) of torque.

The new Dodge Caliber debuts at the 2009 International Motor Show (IAA) in Frankfurt, featuring an all-new refined interior with a more harmonious design aesthetic executed with premium materials and craftsmanship. An all-new designed instrument panel features a more integrated look and includes additional cubby space, center storage bin and larger climate controls. Bright satin silver accents add contrast to Dodge Caliber’s interior design, while chromed accents brighten heating, ventilation and air conditioning (HVAC) vents, shift bezel, door handles and cluster rings. New door-trim panels and center console with armrest split-lid feature padded soft-touch materials for improved passenger comfort.

In addition, the Dodge Caliber offers an array of unique interior features in its segment, including Chill Zone cooled-beverage storage bin, Uconnect Navigation with voice commands, iPod® Control, rechargeable LED flashlight and an available MusicGate Power Sound Group, which includes two articulating speakers packaged in the liftgate that swing down for tailgating and other activities.

“The Dodge Caliber is not your typical C-segment car. When we launched the Dodge Caliber only a few years ago, its bold style made a clear statement on the European roads, allowing owners to be active, stand out and do more,” said Mike Accavitti, President and Chief Executive Officer – Dodge Brand, Chrysler Group LLC. “Now paired with an all-new turbo-diesel engine that offers better fuel consumption and performance and an improved interior full of value and customer-friendly features, the Dodge Caliber continues to offer our European clients unique Dodge attitude combined with one of the best value proposition in the segment.”

The Dodge Caliber was the top-selling Chrysler Group LLC vehicle outside North America in 2008.

DODGE CALIBER AT A GLANCE

High value, bold styling in an efficient two-box design

Dodge Caliber delivers high value, bold styling, comfort and the storage flexibility needed for active lifestyles
All-new interior design offers versatility, comfort and convenience
New organically-shaped instrument panel, door-trim panels and center console features chromed accents on HVAC vents, shift bezel, instrument panel, door spears and cluster rings
Soft-touch padded door armrest and center console with split lid provide added storage space
New automatic climate control system
MusicGate Power Sound System includes a nine-speaker Boston Acoustics premium sound system with rear articulating speakers
Chill Zone storage bin provides ability to chill beverages on a long trip
LED illumination includes cup holder rings and removable and rechargeable LED cargo light
Versatile seating provides quick and convenient cargo space with fold-flat, front-passenger seat and 60/40 split, fold-flat rear seats
Reclining seatbacks provide additional rear seat comfort
All-new 2.2-liter Common-rail Diesel (CRD) engine offers greater refinement, more power and capability

New 2.2-liter CRD engine features 16 percent more power (120 kW / 163 hp DIN) and 5 percent improvement in fuel consumption (5.8 L/100 km compared to 6.1 L/100 km)
Improvement in CO2 emissions by 3 percent (154 g/km compared to 159 g/km)
Towing increased by 25 percent allows for trailer mass as great as 1500kg (braked)
Torque improvement by 3 percent (320 Nm / 236 lb.-ft.) compared to the previous generation Dodge Caliber diesel
Dual balance shafts, optimized diesel calibration and sound-deadening materials reduce diesel vibration and improve refinement by 25 percent
Forged steel connecting rods, aluminum head and pistons provide durability and reduction in weight
Euro 5 emission compliance through advanced diesel technology:
Cooled Exhaust-gas Recirculation (EGR) with switchable bypass
Fourth-generation direct injection with common-rail pressurized at 1800 bar
Intake module with integrated swirl control valves
Water pump and piston cooling are switchable for improved thermal management
Diesel-particulate Filter (DPF)
Innovative technology

Uconnect Navigation
Uconnect Multimedia
Uconnect Phone
iPod® Control
MusicGate Power with nine Boston Acoustics speakers includes subwoofer and two articulating speakers
Electronic Vehicle Information Center (EVIC)
C-segment size, versatility and flexibility of larger vehicles

Dodge Caliber appeals to buyers looking for a C-segment hatchback that stands out from the crowd and gives them the flexibility to do more in terms of seating friends and storing gear
Dodge Caliber is a five-door vehicle that combines a sporty coupe-like profile with the strength, stance and functionality of an SUV
The Dodge Caliber’s unconventional two-box design provides space-efficient packaging with great proportions, while offering high value
Dodge Caliber’s high H-point gives drivers a command-of-the-road seating position
Safety and security features include:

Seat-mounted (thorax) side air bags
First- and second-row side-curtain air bags
Anti-lock Brake System (ABS)
Electronic Stability Control (ESC) with Brake Assist and all-speed traction control
Driver and front-passenger active head restraints
Uconnect Phone
Uconnect Navigation with voice commands
Tire-pressure Monitoring (TPM)

The compelling presence of the original 426 Hemi Challenger and 426 Hemi Cuda can be seen in the appearance of these vehicles. Both are the result of impeccable breeding, a pedigree with genes handed down from their celebrated ancestors that can be appreciated by enthusiasts of all ages. Design cues recall themes and details readily recognizable by aficionados, and have been carefully selected and refined to imbue these mighty Mopars with the same sensation of raw excitement that set the original 426 Hemi Challenger and 426 Hemi Cuda apart from their contemporaries when they were new, and still continue to dazzle enthusiasts today. They’re bold, brash, in your face and exactly what you would expect from Mr. Norm.

Complementing their unforgettable appearance, the Mr. Norm’s 426 Hemi Challenger and 426 Hemi Cuda Convertibles deliver overwhelming performance matched with superlative handling and braking in equal proportions. In doing so, they set a new benchmark for all muscle and performance cars in their category and beyond.

The Mr. Norm’s 426 Hemi Challenger and 426 Hemi Cuda Convertibles are a showcase for the latest in Gen III Hemi performance. Each of the engines is equipped with a new reciprocating assembly that includes a forged crank, rods and pistons that increase engine displacement to 7 liters, or the magic Mopar number; 426 cubic inches. Far stronger than the factory cast rods and pistons, these components provide the ultimate complement to the Mr. Norm’s Signature Kenne Bell 2.8 liter twin screw supercharger that pumps up the volume of the Hemi engines to a whopping 725 pavement melting horsepower.

Backing up the performance of the thundering supercharged Hemi engines on both convertibles is the Mr. Norm’s Hi Performance Rear Suspension System that replaces the stock components. The Mr. Norm’s Rear Suspension System utilizes the beefy Viper SRT-10 spec Dana 44 differential that’s mated to a significantly more robust driveshaft and half shafts. In addition, the 426 Hemi Convertibles also feature the Mr. Norm’s Chassis Bracing Upgrade that includes frame connectors and additional bracing for a stiff unibody structure. TTI manufactured the low restriction cat back dual exhaust system that produces an aggressive exhaust note that befits a blown Hemi. Balancing out the awesome power is an AFCO fully adjustable coil over suspension system that provides great stance and handling without compromising ride quality.

Accentuating the bold stance of the Mr. Norm’s 426 Hemi Challenger and 426 Hemi Cuda Convertibles is a set of classically inspired Mr. Norm’s “Thrust” custom wheels that are sure to turn even the most jaded enthusiast green with envy. Inspired by the mag wheels that were popular when the first Hemi Challengers and Hemi Cuda’s ruled the streets, these new forged, multi piece, 20 inch wheels evoke all of the nostalgia of the originals, with the added benefit of 21st century design and engineering. Complementing the wheels is a set of ultra high performance Pirelli tires that provide the new Mr. Norm’s Hemi cars with the kind of grip that puts the bias ply wide boots of yesterday to shame.

The appearance of the Mr. Norm’s 426 Hemi Challenger and 426 Hemi Cuda Convertibles doesn’t merely hint at the rippling Hemi power beneath their sensuous skins, it conveys it loud and clear. Authentic E-Body influenced themes resonate through every inch of the Mr. Norm’s 426 Hemi Challenger and 426 Hemi Cuda Convertibles.

The front of the Mr. Norm’s 426 Hemi Cuda sets the tone for the entire vehicle with its bold ’71 Hemi Cuda inspired grille and dedicated ‘Cuda Shaker hood that features a recreation of the exquisitely proportioned original Hemi Cuda Shaker by Mr. Norm’s Garage. Remaining faithful to its ‘Cuda heritage are new 2009 Cuda quarter panels, also by Mr. Norm’s Garage, that feature the correct horizontal character line that completely differentiates it from its Challenger stable mate, matched with bold Hemi billboard graphics and bright trimmed ‘Cuda Fender Gills. The attention to detail continues in the rear, where Mr. Norm’s Garage incorporates actual 1971 Hemi Cuda tail light assemblies that flank a custom tail panel with genuine ‘71 ‘Cuda script. Hemi Cuda exhaust tips exit conspicuously from the rear fascia, calling attention to the consistent detail and design continuity that this vehicle conveys. The Mr. Norm’s 426 Hemi Challenger showcases the same attention to detail with its dedicated Challenger Shaker Hood, body side graphics and Hemi Challenger exhaust tips.

The interiors of the Mr. Norm’s 426 Hemi Challenger and 426 Hemi Cuda Convertibles feature glove soft Katzkin black custom leather and suede covered seats that are accented with yellow top stitching that complements exterior colors and graphics. Mr. Norm’s embroidered logos grace the seatbacks and the custom carpet mats, a subtle reminder that these are very special vehicles. And in keeping with their ultra high performance theme, each of these 426 Hemi cars is equipped with a real pistol grip shifter for the six speed manual transmission, the essential component for those who revel in the thrill of shifting for themselves, and demand authenticity in their Mopars. Designed to appear like the original trendsetting Pistol Grip Shifter, these new shifters by Mr. Norm’s Garage feature a carbon fiber or wood grain handle that’s a mirror image of the original, mounted on a chrome plated arm.

Mr. Norm’s 426 Hemi Challenger and 426 Hemi Cuda. No-nonsense names for no-nonsense ultra high performance vehicles. One look at them, and you know that these are two muscle cars that are not to be trifled with. The Mr. Norm’s 426 Hemi Challenger and 426 Hemi Cuda pay homage to the heritage of the original Hemi Challenger and Hemi Cuda. In an era of generic look-a-like cars that have as much personality as an angry kitchen appliance, the Mr. Norm’s 426 Hemi Challenger and 426 Hemi Cuda Convertibles radiate the kind of charisma that cause young and old alike to stop and stare, while creating a burning desire to own one.

The Mr. Norm’s 426 Hemi Challenger and 426 Hemi Cuda represent the renaissance of the breed of automobile that is uniquely American. Without question, the beauty, strength and power of these vehicles can be seen in even their most subtle nuances. The Mr. Norm’s 426 Hemi Challenger and 426 Hemi Cuda Convertibles are much more than ordinary high performance cars. By sheer virtue of their genetics, these are vehicles that link the past to the present while signaling the direction of the future.

Pose the 2009 Mr. Norm’s 426 Hemi Challenger and 426 Hemi Cuda side by side with the originals. You can easily see the resemblance between them. The bold body of the latest generation and its aggressive stance, coupled with the supercharged Hemi power that rumbles beneath the shaker hoods truly mark the next step in the advance of the classic American, big bore V8, high performance rear wheel drive muscle car. While they pay homage to the original Hemi Challenger and Hemi Cuda, these vehicles are totally modern. The new Mr. Norm’s 426 Hemi Challenger and 426 Hemi Cuda Convertibles were created to ignite the passion of hard core performance enthusiasts who grew up with their legendary ancestors, while singing their siren song to a new generation who have yet to experience the excitement these vehicles offer.

About Mr. Norm

Norm Kraus, along with his brother and father started Grand Spaulding Dodge in 1963 at the corner of Grand and Spaulding in Chicago. After years of specializing in selling pre owned performance cars at this location, Norm believed that selling new performance cars could be the foundation for a successful dealership. Industry naysayers said that a new car dealership using this business model would never succeed. Norm proved them wrong, and in a relatively short time, Grand Spaulding Dodge became the number one Dodge dealership in the world.

Today, enthusiasts the world over know that when you think of the person who epitomized the spirit and voice of the ultimate high performance Mopar® street and strip cars, there’s only one……Mr. Norm. Known as the “Hi Performance Car King,” Mr. Norm revolutionized how new performance cars were sold and went so far as to create such vehicles as the prototype 383 Dart GTS and the famed 440 M-Code Dart, both of which were later put into production by Chrysler. With this kind of vision and commitment, it’s no surprise that Mr. Norm continues to create and offer a wide range of personalized and high performance Dodges.

About Mr. Norm’s Garage

Mr. Norm’s Garage is a modern, state of the art, 26,000 sq. ft. facility located in Hudson, Florida, where design, prototyping and turnkey Mr. Norm’s performance vehicles are built. Working directly with Mr. Norm, who made Grand Spaulding Dodge in Chicago the Mecca for ultimate Mopar muscle cars during the golden age of high performance, Mr. Norm’s Garage continues this proud legacy by offering a comprehensive line of award winning modern and vintage Mr. Norm’s vehicles, parts and accessories.

Mopar® is bringing the iconic Dodge Challenger muscle car to National Hot Road Association (NHRA) drag-racing competition. Mopar revealed two Dodge Challenger Drag Race Package Cars at the 29th Annual Mopar Mile-High Nationals today before thrilled fans at Bandimere Speedway in Morrison, Colo. Mopar Mile-High Nationals is the longest-running NHRA sponsorship.

“Big Daddy” Don Garlits and Judy “Miss Mighty Mopar” Lilly were behind the wheels for their inaugural track run. Garlits drove the car featuring the Stone White paint scheme. Lilly was behind the wheel of the “Mopar Liquid Metal” prototype. NHRA named Garlits the #1 driver of the Top 50 drivers from its first 50 years. His victories and accomplishments are virtually unmatched in drag-racing history. “Miss Mighty Mopar” is one of the female pioneers in drag racing. Spending 12 years on the NHRA circuit, Lilly is the only female driver to win two NHRA national events in one year.

Mopar built the first two Challenger Drag Race Package Cars for development and testing for its new Challenger Package Car program. Based on the Challenger SRT8®, the prototypes were finished in Stock Eliminator configuration. They ran successfully in June 2008 as proof-of-concept and for NHRA certification. Mopar dropped approximately 1,000 lbs. off the production Challenger SRT8 by eliminating major production components and systems. To accentuate the weight savings, they also feature added composite, polycarbonate and lightweight components designed for drag racing that will be part of the new Package Car program.

The engine was repositioned to improve driveline angle and weight distribution. The 116-inch wheelbase was shortened by ½ inch. They also feature a front cradle with bolt-in crossmember and solid engine mounts.

“Today is a great day for Mopar, Dodge, SRT, drag racers and motorsports enthusiasts everywhere. Not made for the streets, our drag-race-only Challengers will be running soon in NHRA competition—the best grassroots racing series in the world,” said Sunil Lahoti, Mopar Marketing and Brand Manager, Chrysler LLC. “And who better to drive our new Challenger Package Cars on their inaugural track run than ‘Big Daddy’ and ‘Miss Mighty Mopar’—the greatest drag racer of all time and a female pioneer of the sport.”

New Dodge Challenger Drag Race Package Car Program by Mopar

The first drag-race, factory-prepped package cars built in 40 years, the new Challenger Drag Race Package Car by Mopar builds on the heritage of the limited-edition 1968 HEMI®-powered Package Cars. Those ’68 Dodge Darts and Plymouth Barracudas solidified the Mopar brand as a quarter-mile force.

Mopar will build a minimum of 100 Challenger Drag Race Package Cars to meet NHRA requirements. Based on the production Dodge Challenger SRT8, Mopar’s modern factory-prepped Challenger Drag Race Package Car will begin as a special Body-in-White (BIW) from Chrysler’s Brampton, Ontario, Canada, assembly plant. The body sealer, sound deadener and undercoat will be eliminated. To reduce vehicle weight, major production component and systems will also be eliminated including: windshield wiper assembly, complete HVAC system, all airbag components, rear seats, power steering system, exhaust system and underbody heat shields, cross-car and side impact door beams, rear bumper beam and rear deck lid spoiler.

The drag racer has three engine options—6.1-liter or 5.7-liter HEMI or 5.9-liter Magnum® Wedge—as well as manual or automatic transmission.

A build book/owner’s manual will be provided to document the modifications made to the Challenger SRT8 as well as provide recommendations to finish the Package Car for Stock Eliminator competition. To accentuate weight savings, there are unique drag-race components in the Package Car program including: composite lift-off hood with functional scoop, Viper-style front seats, polycarbonate door windows, lightweight cooling module with electric fan, manual rack and pinion steering, special cable-operated deck lid release, special lightweight front brake assembly and special cable-operated throttle linkage and pedal assembly.

The Challenger Drag Race Package Car will be eligible to run in three Eliminator categories—Comp, Super Stock and Stock—and potentially 40 classes.

Depending upon the configuration selected, the U.S. Manufacturer’s Suggested Retail Price (MSRP) for the Challenger Drag Race Package Car program will range from the low to mid $30s. Each car will carry an identification plate with sequential serial number.

The Challenger Drag Race Package Car will be available for order in late August to early September. A toll-free number will be designated for ordering. Details will be posted on www.mopar.com.
Now in its fifth decade, NHRA is the world’s largest motorsports sanctioning body with 80,000 members, 140 member tracks, more than 35,000 licensed competitors and more than 5,000 member-track events. NHRA is second only to NASCAR in terms of fan attendance.

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This year marks the 40th anniversary of the factory-built drag race package cars from Dodge and Plymouth. To commemorate those HEMI-powered drag cars, Mopar announced it will unveil its new Dodge Challenger Drag Race Package Car at the 29th Annual Mopar Mile-High Nationals at Bandimere Speedway in Morrison, Colo. on Sunday, July 13.

Featuring separate paint schemes, the first two Challenger Drag Race Package Cars built by Mopar will be revealed at approximately 2 p.m. MDT, following Sunday’s Mile-High race eliminations and before the final rounds. Mopar, Chrysler LLC’s original equipment parts manufacturer and distributor, announced its Challenger Drag Race Package Car at the 2007 Specialty Equipment Market Association (SEMA) Show in Oct. 2007.

The first drag-race-only, factory-prepped package car built in 40 years, the new Challenger Drag Race Package Car by Mopar builds on the heritage of the 1968 HEMI-powered Dodge Darts and Plymouth Barracudas. The limited-edition ’68 package cars represented a significant point in Mopar’s history—solidifying the brand as a quarter-mile force. A watershed moment in drag racing history, they were also a major milestone in the evolution of the second-generation HEMI powerplant (426 HEMI engine). Some of drag racing’s biggest names drove the crowd-favorite ’68 package cars —like Ronnie Sox, “Dandy” Dick Landy and Jack Werst, just to name a few. Mopar’s popular HEMI Challenge racing series, operated in conjunction with the National Hot Rod Association (NHRA), features these ‘68 package cars in quarter-mile competition all over the country today.

Based on the Challenger SRT8, Mopar’s modern, factory-prepped Challenger Drag Race Package Car will begin with a special Body-in-White (BIW) from Chrysler’s Brampton, Ontario, Canada assembly plant. It has been updated for modern racing conditions. Special weight-reduction modifications were made by eliminating unnecessary components and systems. To accentuate the weight savings, it will also feature added composite, polycarbonate and lightweight components designed for drag racing. The engine was repositioned and the wheelbase was shortened to improve the driveline angle/clearance and weight distribution.

“Mopar worked with the NHRA—the world’s largest and loudest auto racing organization—to approve our race-prepped Challenger for drag race competition,” said Sunil Lahoti, Senior Manager – Mopar Marketing and Brand Strategy, Chrysler LLC. “Engineered to race, our Package Car has what an NHRA drag racer needs to thunder down the strip in competition. It’s made for straight-line, drag-strip acceleration—and is prepped to score victories off the Tree.”

Drag racers will have a choice of three engines to power the Challenger Drag Race Package Car for race competition. Mopar will build a minimum of 100 Package Cars to meet NHRA requirements. Each will carry an identification plate with sequential serial number.

Mopar built the first two Challenger Drag Race Package Cars for development and testing. Each Package Car ran successfully in June as proof-of-concept and for NHRA certification.

At the Mile-High reveal, Mopar will announce details including vehicle modifications, engine options, NHRA/IHRA categories and class eligibility, pricing, availability and distribution. A build book/owner’s manual will be available as well as a collector’s “coffee table” book.

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