Buick will increase its 2008 Lucerne lineup with two new models available at dealerships beginning in April. The Lucerne Super and Lucerne CXL Special Edition reflect Buick’s commitment to bringing a greater variety of premium products into its portfolio.

“Lucerne Super and Lucerne CXL Special Edition epitomize Buick’s new level of refinement and our effort to deliver the vehicles that today’s customers demand,” said Jim Bunnell, Buick-Pontiac-GMC general manager.

Lucerne Super
Lucerne Super continues Buick’s tradition of delivering luxury, refined power and performance. It’s powered by the 4.6L Northstar V-8 engine that delivers 292 horsepower (218 kW) @ 6300 rpm and 288 lb.-ft. of torque (390 Nm) @ 4500 rpm. Further augmenting its driving character, Lucerne Super also features:

-New premium steering components for more precise steering and a higher level of responsiveness
-Higher-rate front and rear coil springs for improved stability and control
-Larger front stabilizer bar for improved roll control
-Magnetic Ride Control technology – recalibrated for even more driver control and performance, while further reducing body roll in cornering and lane changes
-Eighteen-inch aluminum wheels shod with P245/50R18 all-season radials

Exterior Lucerne Super enhancements include new grille and front fascia, new rocker panels, new rear fascia, new exhaust tips and “Super” badge on the decklid. Lucerne Super is available exclusively in the following exterior colors: Dark Mocha Metallic, Gold Mist Metallic, White Diamond Tricoat and Black Onyx.

Inside, Lucerne Super features a leather-wrapped instrument panel upper with French seam stitching; suede trim on the doors and on the standard heated and cooled front seats; heated real walnut wood-accented steering wheel; walnut wood shifter; a Nova Silver finish for the center stack; model-specific sill plates and premium floor mats. Additional premium amenities include a 280-watt, nine-speaker Harman Kardon sound system that includes a six-disc CD changer and MP3 player.

Lucerne Super customers may also opt for touch screen navigation; sunroof; Side Blind Zone and Lane Departure Warning safety-enhancing technologies; and 18-inch chrome wheels. Lucerne Super is available exclusively in Cocoa/Shale or Ebony interior trim and features a $39,395 MSRP (including a $765 destination freight charge).

Lucerne CXL Special Edition
Buick’s Lucerne CXL Special Edition offers either a V-6 or V-8 engine – making it the only Lucerne model to offer this choice. The 3.8L V-6 equipped Lucerne CXL Special Edition delivers 197 horsepower (147 kW) @ 5200 rpm and 227 lb.-ft. of torque (308 Nm) @ 3800 rpm.

For a higher level of performance, Buick offers an uplevel Northstar 4.6L V-8. It delivers 275 horsepower (205 kW) @ 6000 rpm and 295 lb.-ft. of torque (400 Nm) @ 4400 rpm. This premium, aluminum 32-valve dual overhead cam V-8 – specifically tuned for Lucerne – is recognized for its technological refinement, precision and quick launch capability.

Outside, Lucerne CXL Special Edition models are equipped with a chrome grille, unique 17-inch chrome-clad wheels, new rear fascia and model-specific badge on the decklid. Inside, CXL Special Edition has perforated leather seat inserts, and contrasting stitching on the seats, console armrest and door trim. Lucerne CXL Special Edition models will be available in three distinct exterior colors: Dark Mocha Metallic, White Diamond Tricoat and Crystal Red Tintcoat. The two interior color combinations are Dark/Light Titanium and Cocoa/Shale.

Lucerne CXL Special Edition V-6 models carry a $32,150 manufacturer’s suggested retail price (MSRP), while the Special Edition V-8 model will feature a $33,850 MSRP. Prices include a $765 destination freight charge.

QuietTuning
Lucerne Super and Lucerne CXL Special Edition models benefit from QuietTuning, Buick’s all-encompassing approach to reduce, block and absorb interior cabin noise. Notable QuietTuning features include laminated side glass, noise-reducing side-view mirrors, low-profile “structureless” windshield wiper blades and a double-isolated powertrain mounting system. Lucerne Super also features a uniquely tuned exhaust note that is more powerful, but subtly refined. The result is a hushed, premium driving experience overall.

All Buick Lucerne models are built at GM’s Detroit-Hamtramck manufacturing facility and come with the industry’s best coverage, including a five-year/100,000-mile powertrain warranty and four-year/50,000-mile bumper-to-bumper protection.

Buick took another step to bolster its global design presence with a sneak peek at a luxurious show car it plans to reveal in China at the Beijing Motor Show on April 19. Named Invicta, Buick’s show car reflects the way General Motors utilizes design and engineering talent around the world to execute a premium vehicle with international appeal.

The Invicta, which is Latin for “invincible,” evolves Buick’s global design direction from the Riviera concept introduced last year in Shanghai. The Invicta show car was co-developed by GM design centers in North America and China to meet customers’ expectations equally in the world’s two largest automotive markets.

“Buick’s global appeal created an opportunity for GM Design Centers to elevate our collaboration to new levels. Using our virtual reality centers in Warren, Mich. and Shanghai, designers fused the best ideas from both cultures during the development of the Invicta, ” said Edward T. Welburn, vice president, General Motors Global Design. “The result will set a new design standard for Buick, and it couldn’t have been achieved by one studio working in isolation. The Invicta represents another significant design milestone in Buick’s history.”

Invicta draws inspiration from the Riviera concept with a modern and graceful exterior design matched by a sumptuous interior. Invicta pays homage to Buicks of the 1940s through the 1970s with its nostalgic sweepspear design cue, a curved line running the length of the car. The exterior also features Buick’s signature vertical chrome waterfall grille and a new look to its portholes. The Invicta interior will share Riviera’s ambient lighting feature and lavish design.

Buick returns the Invicta name after a 45-year hiatus. Buick originally introduced the Invicta in North America as a production vehicle from 1959 to 1963. It is the first time the nameplate has appeared on a Buick in China.

Buick, the premium international brand of General Motors, today announced the manufacturer’s suggested retail price (MSRP) for its all-new 2008 Lucerne Super entry-luxury sedan. Buick’s most premium and powerful full-size sedan carries an MSRP of $39,395 including a $765 destination freight charge. It will be available for sale in dealer showrooms beginning in April.

The Lucerne Super features a long list of standard content exclusive to the Super badge, compelling safety features, and performance and powertrain enhancements. Pricing targets comparably equipped luxury import competitors.

Standard luxury content
Lucerne Super has a full range of standard equipment and technologies befitting Buick’s premium image. Among them include a new 4.6L 292-horsepower Northstar V-8 engine; Magnetic Ride Control technology; premium steering gear; heated and cooled front seats; heated windshield washer fluid; QuietTuning, Buick’s exclusive process to reduce, block and absorb interior cabin noise; factory-installed remote start; Ultrasonic Rear Parking Assist; rain-sensing windshield wiper system; OnStar; XM Satellite Radio; and six air bags, including an industry-first dual-depth front passenger air bag.

Lucerne Super’s exterior features new and exclusive features such as a chrome waterfall grille, front and rear fascias, rocker panels and dual chrome exhaust tips. Its luxury-like interior gets a leather-wrapped instrument panel with French-seam stitching; suede trim on the doors and seats; heated real walnut wood steering wheel and shifter; a Nova-silver center stack finish; a nine-speaker, 280-watt Harman Kardon audio system; six-disc, in-dash CD changer with MP3 capability; and floor mats embroidered with the Buick name and tri-shield emblem.

Available features include 18-inch chrome wheels, touch screen DVD-based map navigation, power sunroof and an Ultra Confidence package with Side Blind Zone and Lane Departure Warning safety-enhancing technologies.

A driver’s car

The Lucerne Super is a driver’s car, thanks in part to its increased horsepower, enhanced chassis tuning and steering precision.

The Northstar V-8 engine produces 292 horsepower and 288 lb.-ft. of torque. The engine’s added power improves launch-acceleration and vehicle-passing capabilities. New premium steering components give the Lucerne Super improved steering precision and responsiveness.

Lucerne Super’s chassis was further tuned for a more agile ride and performance. A key enabler of the chassis is Lucerne Super’s Magnetic Ride Control technology. It has been recalibrated to give even more driver control and performance while further reducing body roll and head toss in cornering and lane changes. The system uses magnetically charged particles suspended in a synthetic fluid to continuously adjust the fluid’s viscosity to varying road surfaces and driving characteristics. It provides a quicker response than conventional valve-damping systems, while providing exceptional vehicle control and increased tire contact with the road surface.

In addition to the Super trim, Lucerne is also available in CX (MSRP of $27,520) and CXL (MSRP of $30,165) models. All Lucernes are built at GM’s Detroit-Hamtramck manufacturing facility and come with the industry’s best coverage, including a five-year/100,000-mile powertrain warranty and four-year/50,000-mile bumper-to-bumper protection.

The Buick Riviera, a stunning concept car designed to showcase Buick’s new global design direction, makes its North American debut at the Buick stand during the North American International Auto Show.

Unveiled at China’s Auto Shanghai 2007, the gull-wing, front-wheel-drive Riviera concept coupe was developed with global design input by the Pan Asia Technical Automotive Center (PATAC), a design and engineering joint venture between General Motors and Shanghai Automotive Industry Corporation (SAIC). PATAC is headquartered in Shanghai.

“We said last year the Riviera concept made us realize how small the world was – it’s not East; it’s not West. It’s Buick,” said Ed Welburn, vice president, GM Global Design. “The reaction to the car around the globe proved that to be very much the case.”

Engineered to accommodate a new hybrid system that will go into production this year at Shanghai GM (SGM), GM’s flagship joint venture with SAIC, the Riviera features several technological and manufacturing advances. They represent the latest achievements of GM and its partners in the promotion and development of alternative propulsion technologies in China.

“The Riviera concept underscores the diversity, strength and depth of the GM global design and engineering network,” said Welburn. “It also reflects PATAC’s growing role within the GM Design family and China’s significance as the world’s largest Buick market.”

The Riviera marks the return of a renowned Buick nameplate after an eight-year hiatus. Between 1963 and 1999, GM sold more than 1.1 million Rivieras in the United States.

“The Riviera concept, with its tightly stretched carbon fiber body panels, combination of positive and negative curves, strong front and rear identities and gull-wing doors, captures the essence of Buick classics, while presenting a thoroughly 21st century design,” said Welburn. “It certainly lives up to the nameplate’s reputation for bold design. The Riviera communicates the global design vocabulary of the Buick brand and sets the stage for General Motors’ design, engineering and manufacturing centers to work together on the next generation of Buick midsize luxury cars.”

Riviera’s enticing curves and “earth and water” interior tones are drawn from diverse inspirations including classic Buicks, ancient Chinese artifacts and modern electronic icons. To PATAC designers, the car, inside and out, communicates universal beauty – a look that transcends cultural or national boundaries.

A sense of existence
To establish their design direction, PATAC designers looked, in part, to Buick icons such as the original Y-Job concept of 1938, the 1960s LeSabre, Electra 225 and the Riviera coupes of the 1960s and ’70s.

The Riviera design is structured around the Buick tri-shield logo, sitting proudly on a trihedral waterfall grille that is formed by three intersecting planes. This takes the traditional Buick treatment to a new level of sophisticated boldness.

The Buick logo leads into a reflective strip through the hood, a mark of respect to the distinctive mid-hood crease prevalent in classic Buicks. Elongated LED headlamps flow up the hood sides to three-section, top-mounted chrome portholes as a single piece of jewelry.

The logo, hood strip, headlamps, side mirrors and rocker covers all have “icy green” backlighting available at night, matched by backlit logo and exhausts at the rear. Designers incorporated several other design signatures from the original Riviera generation, including the “double-sweep spear” line along the body side and a flared tail design.

In this theme, the Shell Blue exterior color was chosen to elicit the right level of attention. The color is metallic silver with light blue accents that highlight the coupe’s exterior curves. The gull-wing doors, selected for their exotic appeal, achieve an expansive entrance to the 2+2 seating configuration. Measuring 1,938 mm at their widest point, the doors add to the coupe’s sleek sideline. At night, the fully opened doors gently cast the “Buick” name on the ground.

The use of carbon fiber in all body panels allowed designers greater flexibility through reduced mass and added strength. This made the gull-wing engineering demands easier to realize and sharp, tight radius curves possible across the body surface. The side mirrors are sweeping yet unobtrusive, taking a cue from Formula One racecars, and the Riviera sits on 21-inch, 10-spoke forged aluminum wheels that combine polished and satin finishes with low-profile tires.

PATAC designed the Buick Riviera to accommodate the new hybrid system, which will be introduced in China in 2008 prior to the Beijing Olympics. The new hybrid system fits naturally with the Riviera’s “earth and water” design theme.

All about relaxation
The Riviera’s interior can be summed up with one word: sanctuary. The use of rich blue and subtle creams, representing water and earth, is conveyed in the high-quality leather bucket seats, plush carpet and a luxurious, padded steering wheel. Completing the organic feel, the roof comprises two shaded glass windows offering increased headroom and a celestial connection for occupants.

Designers aimed to have the driver feel relaxed and tranquil inside the car. Earth and water tones were used, and hard, aggressive edges were studiously avoided.

The interior has no discernable start and finish point for the front and sides, creating a comfortable lounge feel. It is immediately futuristic yet somehow familiar. A three-dimensional speedometer, inspired by past classics but utterly modern in design, complements the touchpad styled central console loosely modeled on a computer mouse. An LCD display screen crowns the central console.

Riviera’s interior designers were encouraged to consider people’s personal belongings to enhance their feeling of familiarity and comfort in the vehicle. Continuing the theme of calm simplicity, electronic shifter pads replace the traditional transmission shifter and controls are kept to a minimum to deter driver distraction.

Ambient light strips are applied across the console and inserted on the door liner, stretching to the front seats. Deliberately imitating precious Chinese jade stone, the lights are tinted a subtle icy green, which also offers tribute to a favored color of historical Buicks of days gone by.

Interior trim treatments befitting the Buick prestige abound: miniature aluminum tri-shields in the front seat headrests; a wooden floor mat in the rear; and a rear central armrest which can move sideways left and right to accommodate passengers of different sizes.

Royal blue Alcantara, a plush, suede-like covering, was chosen for the door, console and roof, while sandy white leather covers the lower door, lower console and seats.

Ancient influences in modern design
The design team set out to create a modern global design. At the same time, they sought to draw from their heritage outside the automotive industry from classic shapes, concepts and artifacts. They wanted to include a subtle Chinese essence and influence if one looked deeply enough.

A strong influence was the yuanbao, a small curvaceous gold or silver ingot used in ancient China as currency and popular today as a symbol of ancient Chinese prosperity.

PATAC designers intended the design convey East and West coexisting in harmony. The design brief was global, taking a portion of Buick’s DNA and creating something for the world. The North American debut of the Buick Riviera concept highlighted the achievement of that goal.

BUICK RIVIERA CONCEPT KEY DIMENSIONS
Body style – coupe
Number and style of doors – two; gull-wing
Seating configuration – 2 + 2
Body shell – carbon-fiber panels
Exterior dimensions:

Wheelbase (in / mm) : 113 / 2870
Length (in / mm) : 185.4 / 4710
Width (in / mm) : 76.3 / 1940 (excluding mirrors)
Height (in / mm) : 55.7 / 1415 (doors closed)
Front overhang (in / mm) : 36.1 / 918
Rear overhang (in / mm) : 36.3 / 924
Front track (in / mm) : 64.7 / 1645
Rear track (in / mm) : 64.3 / 1635